Our Story

Time is more than minutes and hours—it’s the moments that define who we are. At TedAlphie, we believe every second should reflect your individuality, your values, and your lifestyle.
Born from a vision to break away from the ordinary, TedAlphie was created for those who demand more than just a watch. We wanted to craft something that blends timeless elegance with modern innovation, while staying true to what matters most—sustainability, personalization, and quality craftsmanship.
Our watches are Swiss-engineered for precision, designed for versatility, and built with eco-conscious materials. From boardroom meetings to weekend adventures, TedAlphie seamlessly transitions with you—because style should never compromise function, and innovation should never compromise the planet.
Every TedAlphie timepiece tells a story—your story. With customizable designs, limited artist collaborations, and a commitment to ethical sourcing, we empower you to make every moment meaningful.